Pursuasive Speaking (226I)

Overview:Projects cover selling a product, making “cold calls,” preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject and persuading listeners to help bring a vision and mission to reality

Project Speeches:
(Content garnered from member manuals and other Toastmaster clubs and may not be complete)

1) The Winning Attitude: Understand the importance of a selling attitude that puts customer's interests ahead of your own. Learn to translate product features into "people" benefits. Utilize the five-step structural sequence for building a sales presentation. Prepare and deliver a sales presentation that focuses on meeting audience needs.
Time: 8-10 minutes.

2) Closing the Sale: Understand the importance of closing in successful selling. Master several closing techniques applicable to various products and sales situations. Prepare and deliver a sales presentation incorporating one or more closing techniques. Effectively handle audience questions and/or objections.
Time: 10-12 minutes.

3) Training the Sales Force: Understand the role of a sales trainer in helping sales people to function successfully. Select a specific aspect of selling and prepare an educational and/or motivational presentation. Present an interesting, interactive sales training speech and conduct a role play to enable the audience to practice sales techniques.
Speech Time: 6-8 minutes. Role Play Time: 8-10 minutes, Final Discussion Time: 2-5 minutes.

4) The Sales Meeting: Learn to coordinate an effective sales meeting. Apply sales meeting techniques to the challenge of building membership in your Toastmasters club. Plan and conduct a kickoff meeting for a Toastmasters membership campaign.
Time: 15-20 minutes.

5) The Team Sales Presentation: Understand the nature and process of a team sales presentation. Develop a concept and plan for a sales presentation involving 3 or more speakers who can work together effectively. Coordinate the planning, preparation, and delivery of a team sales presentation.
Time 15-29 minutes (5-7 minutes per person for manual credit.)

 

Manual can be ordered through the Toastmasters International Shop